communicate domestic safety through pizza boxes // 2012



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The workshop was aimed at making people aware of incidents at home (main cause of death in Italy) through pizza boxes, which are a very underestimated and yet popular medium. My first attempt was to inform with data about the incidents, palying with the significance of popular names of italian pizzas. For Example: "Every '4 STAGIONI' (4 SEASONS) about 8.000 incidents at home cause death" or "Through 'MARI E MONTI' (Seas and mountains) domestic incidents cost 6% of Italian GDP - 120.000.000.000 €". The second idea (di(N)struction Manual) was to explain wrong habits using the istructional language.